Helping you to market your business for little or nothing...
Contact Ian Williams on: +44 (0) 7962 058123
Home     About Jericho     Contact Us     Site Map      
Jericho - Helping you to market your business for little or nothing!

Can you really market your business effectively for little or no spend?

Well, believe it or not, yes - you can!
You need not be reminded how tough the marketplace is at the moment. Most people aren't just feeling the pinch - they are feeling the 'crunch'. During times like these, businesses need to manage their costs carefully, and one of the first places to be hit is the marketing and/ or PR budget.

Why?
For many companies, advertising & promotion is the lifeblood of the business, however all too often, a proportion of the marketing spend is wasted. John Wanamaker, the US department store founder, once said:

"Half the money I spend on advertising is wasted; the trouble is I don't know which half"

As Marketers are sometimes unable to prove to their colleagues in Finance which half is the most effective, during periods of economic pressure, they run the risk of having the marketing budget cut altogether. As a result, the business loses more revenue & profit, further worsening its position.

What can be done?
Advertising & promotions money should only be spent if it can guarantee a return on investment. Jericho can work with you to ensure that any money you do spend on Marketing is not only measurable, but also gives you the returns required by the business.

Furthermore, there are also a number of ways that you can run highly effective marketing campaigns that will not require you to spend anything at all on advertising and promotions!

How?
The world of marketing is turning on its head. The internet and, more specifically, the Web 2.0 revolution is changing the way that many forward-thinking marketers are working.

Businesses are starting to engage more effectively with their customers, moving from more traditional 'push-marketing' approaches towards more modern 'pull-marketing' techniques. The advent of social media marketing has brought with forward the concept of "know me, like me, follow me" and it is working well; sometimes exclusively and sometimes alongside more established marketing practices.

Doesn't that take up a lot of time?
We understand that 'time is money', however running a social media marketing campaign properly needn't necessarily take up much more time than your current marketing activities. If properly managed, current materials combined with automated processes can be established to target, engage & communicate with large numbers of relevant potential customers.

Jericho can work with you to create a fully integrated and cost effective marketing plan, that will not only help you to get your business back on track, but will also prevent you from ever having to justify yourself to your Finance colleagues again!

What can Jericho help you to do?

  • Create low or zero-cost promotional activities that are both measurable and provide you with a positive return on investment

  • Understand what it is that makes you stand apart from your competitors

  • Identify and rectify any potential competitive short-comings

  • Brand your business to ensure that your unique qualities are apparent to everyone

  • Optimise the positioning & packaging of your sales proposition

  • Identify the most relevant and cost effective routes to market

Interested in finding out more?

Please call us now for an informal chat:

Jericho Marketing
+44 (0) 1865 559 664
+44 (0) 7962 058 123
info@jerichomarketing.net